Meghan Markle, the Duchess of Sussex, has unveiled her newly rebranded lifestyle brand, As Ever, marking a fresh chapter in her entrepreneurial journey.
This launch comes with a special surprise—an exclusive photo featuring her daughter, Princess Lilibet, making a rare public appearance. The new website showcases Meghan’s passion for food, gardening, and mindful living while offering a glimpse into her personal world.
A New Beginning with ‘As Ever’
Meghan’s journey into the lifestyle space is not new. In 2014, before she became a member of the British royal family, she launched The Tig, a blog that reflected her love for wellness, travel, and culinary experiences.
However, with her royal responsibilities and marriage to Prince Harry, she closed the blog in 2017. Now, after years of anticipation, Meghan has returned to the lifestyle industry with a refined vision—one that aligns with her personal and professional growth.
Originally, Meghan launched American Riviera Orchard as her brand name, inspired by the beauty of Santa Barbara, where she resides with Prince Harry and their two children, Prince Archie and Princess Lilibet.
However, she later decided to rename it As Ever, a phrase that represents continuity, authenticity, and timeless elegance. Meghan revealed that the name had been secured in 2022, and she had been waiting for the perfect moment to introduce it to the world.
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In an Instagram video, Meghan shared that As Ever is not just a lifestyle brand but a reflection of her life’s passions. “If you’ve followed me since 2014 with The Tig, you know I’ve always loved cooking, crafting, and gardening.
This is what I do,” she explained. With Netflix now backing her venture, As Ever aims to be a comprehensive platform that merges Meghan’s interests with modern living trends.
A Heartwarming Moment: Princess Lilibet’s Rare Appearance
The launch of As Ever was accompanied by a beautiful photograph that immediately captured public attention. In the photo, Meghan is seen walking barefoot across a grassy field, holding hands with her three-year-old daughter, Princess Lilibet.
The scene is set against a picturesque backdrop of palm trees and the Pacific Ocean, highlighting the serene environment that influences Meghan’s brand.
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Lilibet, dressed in a white ensemble matching her mother, looks adorable with her red hair flowing behind her—a distinct trait she inherited from Prince Harry.
This rare appearance of Lilibet holds special significance, as Meghan and Harry have largely kept their children away from the public eye. The intimate mother-daughter moment not only adds a personal touch to the brand’s launch but also reinforces Meghan’s message of family, simplicity, and authentic living.
Over the years, glimpses of Lilibet have been few and far between. Her first official portrait was shared on her first birthday, and occasional pictures have surfaced since.
However, this new image marks one of the rare times the world has seen her in a candid, natural setting. For royal watchers and Meghan’s supporters, the photo is a delightful addition to the brand’s debut, showcasing the Duchess’s life beyond the public gaze.
Netflix Partnership and Future Plans
Meghan’s rebranding of As Ever comes just weeks before the premiere of her new Netflix series, With Love, which is set to be released on March 4. This partnership with Netflix plays a crucial role in her business expansion, as the streaming giant is now not just a collaborator on her show but also an official partner in her brand.
By incorporating Netflix into As Ever, Meghan has positioned her lifestyle brand in a space where content, storytelling, and commerce intersect. This strategic move allows her to blend her passion for wellness and creativity with a broader media presence.
It also signals a shift in her approach—moving beyond a traditional blog-style platform to a multimedia experience that includes digital content, collaborations, and possibly even exclusive product launches.
While details about As Ever’s offerings remain under wraps, it is expected to include elements of home décor, wellness products, and curated content focusing on mindful living. Given Meghan’s history of promoting sustainability and ethical consumerism, the brand may also emphasize eco-friendly products and responsible sourcing.
As the anticipation around As Ever builds, Meghan’s followers and lifestyle enthusiasts are eager to see how the brand will evolve. Will it introduce a product line similar to Goop by Gwyneth Paltrow?
Will it feature interactive content and behind-the-scenes glimpses of Meghan’s daily life? Only time will tell, but one thing is certain—Meghan Markle’s return to the lifestyle space is already making waves.
With the rebranding of her lifestyle brand, the public appearance of Princess Lilibet, and the upcoming Netflix collaboration, Meghan Markle is stepping into a new phase of her entrepreneurial journey.
As As Ever takes shape, it promises to be a platform that not only reflects Meghan’s personal interests but also inspires a global audience to embrace mindful and authentic living.
let’s enjoy few years on earth with peace and happiness….✍🏼🙏