Forklift Driver on Phone Hits and Kills Hyundai Subcontractor CEO Sunbok You

The death of Sunbok You, the 45-year-old CEO of machinery firm SBY America, has drawn renewed scrutiny to safety conditions at one of the largest electric vehicle construction projects in the United States. You was killed on March 21 at the HL-GA Battery Company site in Bryan County, Georgia, after being struck by a forklift operated by a worker who was allegedly using a cellphone while driving heavy equipment.

The incident occurred at a sprawling electric vehicle battery manufacturing complex tied to Hyundai’s U.S. operations, a site that has already been the focus of multiple Occupational Safety and Health Administration investigations following earlier fatalities and serious injuries. According to an OSHA report later obtained by local media, Sunbok You was at the construction site in his capacity as head of a Hyundai subcontractor when the fatal incident occurred. He had been speaking with workers before walking across an area where forklift traffic was active.

A forklift, operated by an employee of another contractor, Beyond Iron Construction, struck Sunbok You. The impact proved fatal. OSHA records state that the forklift operator fled the scene after the collision without checking on Sunbok You or attempting to provide assistance. The incident has intensified questions about enforcement of safety protocols, contractor oversight, and the challenges of managing worker safety across large, multi-employer construction sites. It has also underscored the risks faced not only by frontline laborers but also by executives and managers present in hazardous industrial environments.

Details of the Fatal Forklift Incident and OSHA Findings

OSHA’s investigation provides a detailed account of the moments leading up to Sunbok You’s death and the conditions that may have contributed to the fatality. According to witness statements summarized in the report, Sunbok You was walking through an area of the site where forklifts were actively operating. At the time, he was wearing a black vest and an eye patch over his right eye. Company safety rules, however, required personnel on-site to wear high-visibility green vests to ensure they could be easily seen by equipment operators.

The forklift operator involved in the incident was employed by Beyond Iron Construction, a separate contractor working at the site. Statements provided to OSHA by a safety manager indicated that the operator was talking on a cellphone while driving the forklift. The use of mobile phones while operating heavy machinery is widely recognized as a serious safety hazard, as it can distract operators and reduce reaction times in environments where visibility and situational awareness are critical.

After striking Sunbok You, the forklift operator reportedly ā€œran awayā€ from the scene. OSHA’s report notes that the operator did not stop to check on You’s condition or seek immediate medical assistance. Emergency responders were later called, but Sunbok You’s injuries proved fatal.

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OSHA opened investigations into multiple companies connected to the project following the incident, including HL-GA Battery Company, SBY America, Beyond Iron Construction, and Steel Brothers Development. As a result of the findings, three of the companies were fined for safety violations. Beyond Iron Construction received the largest penalty, totaling $16,550. OSHA concluded that the company exposed employees and others on site to ā€œstruck-by and crushing hazardsā€ and failed to ensure forklift operators followed established traffic regulations, including speed limits.

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SBY America, the company led by Sunbok You, was fined just under $10,000. The penalties related primarily to safety compliance issues, including personal protective equipment requirements. HL-GA Battery Company was fined $1,800 for failing to submit required work-related injury and illness forms to OSHA. While the fines are relatively modest in monetary terms, they formally document regulatory violations at a site that has already attracted significant attention from safety authorities.

A Construction Site with a Troubled Safety Record

Sunbok You’s death was not the first fatal incident at the HL-GA Battery Company construction site, a massive project covering approximately 16 million square feet and intended to support electric vehicle production. In April 2023, construction worker Victor Gamboa died after falling approximately 60 feet while working on the structural steel framework of the facility. Gamboa was employed by Eastern Constructors Inc., a steel contractor involved in the project. He was reportedly accessing the top beam of a structural steel frame when the fatal fall occurred.

That incident prompted its own OSHA investigation and added to growing concerns about the overall safety culture at the site. Bryan County Emergency Medical Services records later revealed that there were at least 53 calls for service at the construction site over a 16-month period. More than a dozen of those calls were related to traumatic injuries, including at least one prior forklift-related incident.

In addition to the fatalities, other serious accidents have been documented. Before Sunbok You’s death, a construction worker was hospitalized following a pipe explosion at the site. That incident also became the subject of an OSHA investigation. In total, OSHA has opened at least 15 investigations into incidents at the EV construction project, covering a range of hazards from falls and struck-by incidents to equipment failures and explosions.

Large-scale industrial construction projects often involve dozens of contractors and subcontractors working simultaneously, creating complex safety management challenges. OSHA regulations place responsibility on employers to ensure safe working conditions, but coordination across multiple companies can be difficult. Safety experts frequently warn that gaps in communication, inconsistent enforcement of rules, and pressure to meet construction deadlines can increase the risk of serious accidents.

The repeated incidents at the Georgia EV site have raised broader questions about whether existing safety measures are sufficient for projects of this scale and complexity. Forklift operations, in particular, are a known source of workplace fatalities nationwide. OSHA data consistently show that struck-by incidents involving forklifts are among the leading causes of death in industrial and construction settings. The presence of distracted driving, such as cellphone use, further increases those risks.

Legal, Regulatory, and Industry Implications

The death of a company CEO underlines that workplace safety failures can affect individuals at every level of an organization. While executives are often removed from frontline hazards, construction sites require all personnel, regardless of rank, to navigate environments where heavy machinery, elevated structures, and moving vehicles are constant dangers. OSHA’s findings suggest that both individual behavior and systemic safety enforcement issues played roles in the fatal incident involving Sunbok You.

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From a legal perspective, OSHA fines represent administrative penalties rather than criminal charges. The agency’s mandate focuses on identifying violations and encouraging compliance rather than pursuing criminal accountability, which is typically reserved for cases involving willful violations that result in death. The report does not indicate that criminal charges have been filed in connection with Sunbok You’s death, though civil litigation remains a possibility depending on the actions of You’s family and the findings of any additional investigations.

For the electric vehicle industry, the incident comes at a time of rapid expansion in the United States. Automakers and battery manufacturers are investing billions of dollars in new facilities to support the transition to electric transportation. These projects often rely on accelerated construction timelines and large, diverse workforces. Safety regulators and labor advocates have warned that rapid expansion can sometimes outpace the development of robust safety systems.

The repeated OSHA investigations at the HL-GA Battery Company site may prompt closer regulatory oversight, not only for this project but for similar large-scale EV construction efforts nationwide. Companies involved in such projects face increasing pressure to demonstrate that safety is prioritized alongside production goals. This includes stricter enforcement of personal protective equipment rules, clearer traffic control plans for heavy machinery, and zero-tolerance policies for distractions such as cellphone use while operating equipment.

The death of Sunbok You has also drawn attention to the role of subcontractors in managing safety. With multiple employers sharing responsibility on a single site, determining accountability can be complex. OSHA’s approach of fining several companies reflects the shared responsibility model embedded in U.S. workplace safety law. However, critics argue that relatively small fines may not be sufficient to drive meaningful changes in behavior on projects involving massive financial investments.

As investigations continue and construction progresses at the Georgia EV site, the incident serves as a stark example of the consequences of safety lapses in high-risk industrial environments. The combination of distracted equipment operation, inadequate visibility measures, and a history of prior incidents has made the project a focal point for discussions about construction safety standards in the rapidly growing electric vehicle sector.

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