The world of professional tennis is no stranger to off-court intrigue, and Jannik Sinner, the current No. 1 men’s tennis player, has found himself at the center of such speculation. As the 24-year-old Italian continues to dominate the ATP tour, capturing titles and breaking records, fans have turned their attention to his personal life, particularly rumors of a romance with Danish model and influencer Laila Hasanovic. The speculation reached a fever pitch during the 2025 US Open when eagle-eyed fans spotted what appeared to be Hasanovic’s image on Sinner’s phone lock screen. While neither Sinner nor Hasanovic has officially confirmed their relationship, their frequent sightings together and subtle clues have kept the rumor mill churning.
Laila Hasanovic: From Copenhagen to Global Spotlight
Laila Hasanovic, born in November 2000 in Bosnia and Herzegovina, has carved out a notable presence in the fashion and lifestyle spheres. At the age of 19, she relocated to Copenhagen, Denmark, where she began her modeling career. Now 24, Hasanovic has amassed a significant following, boasting over 376,000 Instagram followers and nearly 49,000 YouTube subscribers as of September 2025. Her social media presence reflects a blend of high-fashion content, travel adventures, and personal glimpses into her life, resonating with a global audience drawn to her minimal yet elegant aesthetic.
Hasanovic’s modeling journey began with collaborations with brands like Daniel Wellington, a watch company, before she signed with PRM Agency, a prominent modeling agency. Her career gained further traction when she became a finalist in the 2019 Miss Universe Denmark pageant, showcasing her poise and charisma on a national stage.
Since then, she has worked with high-end brands such as Armani Beauty, Prada, and J.Lindeberg, establishing herself as a sought-after model in Europe. Her Instagram feed is a curated mix of luxury escapes, designer outfits, and candid moments, whether she’s posing on sun-drenched beaches or attending high-profile fashion events.
Beyond her modeling work, Hasanovic has cultivated a reputation as a lifestyle influencer. Her posts often highlight her travels to exotic destinations, her love for fashion, and her engagement with sports, particularly tennis, which has fueled speculation about her connection to Sinner. Her presence at major tennis tournaments, including the French Open and Wimbledon in 2025, has only amplified her visibility, positioning her as a figure of interest in both the fashion and sports worlds.
The Sinner-Hasanovic Connection: A Timeline of Rumors
The rumors linking Jannik Sinner and Laila Hasanovic began to surface in early 2025, following Sinner’s split from fellow tennis player Anna Kalinskaya. The Italian tennis star, known for his private nature, had previously been linked to Kalinskaya, with the two spotted together at matches and even sharing a kiss during a 2024 event. However, their relationship reportedly ended in May 2025, with Sinner confirming his single status at the time, stating, “I’m not in a relationship,” in response to rumors about another model, Lara Leito.
The speculation around Hasanovic gained momentum during the 2025 French Open, where she was spotted in Sinner’s player box during his final match against Carlos Alcaraz. Her presence in such a prominent position, typically reserved for close family and team members, sparked curiosity among fans and media. The rumors intensified when Sinner was reportedly seen in Copenhagen, Hasanovic’s hometown, before the French Open. Sinner dismissed these claims, stating he was in Denmark for “photo shootings” and not for personal reasons, but fans remained unconvinced.
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The 2025 Wimbledon Championships further fueled the speculation. Hasanovic was again seen in Sinner’s player box, cheering him on as he clinched his first Wimbledon title against Alcaraz on July 13. Her social media activity during the tournament, including a viral TikTok video captioned “Time to look confused at Wimbledon,” garnered over 747,000 views and added to the buzz. The video, featuring Hasanovic and fellow influencer Victoria Garber, showcased her stylish presence at the All England Club, though she made no direct mention of Sinner.
The most compelling clue came during the 2025 US Open, when fans noticed a photo of Hasanovic on Sinner’s phone lock screen after his third-round victory over Denis Shapovalov on August 30. Social media platforms, particularly TikTok, erupted with posts analyzing the blurry image, with many speculating it matched a July Armani Beauty campaign featuring Hasanovic.
Sinner’s admission in an interview with Italian outlet Corriere Della Sera right before the US Open, where he confirmed he was “in love” but declined to name his partner, only added fuel to the fire. Fans took to social media with reactions like, “Jannik Sinner has a photo of Laila Hasanovic on his lock screen, so the rumors are…?” and “Goodbye Jannik Sinner in his single era.”
Additional anecdotes have strengthened the case for a relationship. In Monte Carlo, where Sinner resides, the owners of Santo Gelato, a local ice cream shop, reported seeing the pair together frequently. Nicoletta Stampfl, one of the owners, described Hasanovic as “beautiful” and “down-to-earth,” noting that Sinner, an “expert in ice cream,” often chooses pistachio and black cherry flavors. The couple’s shared moments in Monte Carlo, including a reported walk together before Sinner’s US Open campaign, have painted a picture of a budding romance, though neither has publicly confirmed it.
A Power Couple in the Making?
Jannik Sinner and Laila Hasanovic, both 24, share a level of fame and ambition that makes them a potential power couple in the worlds of sports and fashion. Sinner, with four Grand Slam titles, including the 2025 Australian Open and Wimbledon, has solidified his status as a tennis superstar.
His relentless focus on the court, coupled with his reserved demeanor off it, has made him a fan favorite, but also a figure of intrigue when it comes to his personal life. Hasanovic, meanwhile, has built a successful career in modeling and influencing, with a growing international presence. Her past relationship with Mick Schumacher, son of Formula 1 legend Michael Schumacher, also placed her in the spotlight, as she was reportedly one of the few allowed to visit the racing icon after his 2013 skiing accident.
The parallels between Sinner and Hasanovic extend beyond their shared age and high-profile careers. Both have navigated the challenges of public scrutiny while maintaining a degree of privacy. Sinner, in particular, has emphasized his focus on tennis, telling Vanity Fair Italia in 2024, “Of course, it’s not easy, I travel a lot and during tournaments, I’m very focused. But I think it’s a beautiful thing when you find the right love.” Hasanovic, too, has kept her personal life relatively private, with her Instagram posts focusing on her professional endeavors and travels rather than romantic connections.
Despite the lack of official confirmation, the Sinner-Hasanovic rumors have captivated fans, blending the worlds of tennis, fashion, and celebrity gossip. Social media reactions have ranged from playful comments like, “Sinner is winning on and off the court,” to humorous jabs referencing his past relationships, such as, “From Kyrgios’ ex to Schumacher’s ex, our rebound guy.” The speculation has even drawn comparisons to other sports romances, with some fans jokingly suggesting that Sinner’s rival, Carlos Alcaraz, might be “crying into his pillow” over the news.
As Sinner continues his quest for more Grand Slam titles, including his ongoing campaign at the 2025 US Open, where he reached the semifinals against Felix Auger-Aliassime, the spotlight on his personal life shows no signs of dimming. Hasanovic’s presence at major tournaments and her subtle social media activity keep fans guessing, while Sinner’s cryptic comments about being “in love” add an air of mystery. Whether or not they confirm their relationship, the narrative surrounding Jannik Sinner and Laila Hasanovic has become one of the most talked-about stories of the 2025 tennis season, blending athletic excellence with the allure of a potential romance.
In conclusion, Laila Hasanovic is more than just a rumored girlfriend; she is a rising star in her own right, with a flourishing career in modeling and a significant online presence. Her connection to Jannik Sinner, whether romantic or not, has thrust her further into the global spotlight, making her a figure to watch in both the fashion and sports worlds. As Sinner continues to dominate tennis and Hasanovic expands her influence, their story—real or speculative—adds a layer of intrigue to an already thrilling year in tennis.
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