China’s dating scene has been experiencing a fascinating transformation, with new trends redefining what it means to be an appealing partner. Amid these changes, the rise of “monkey-type men” has become a standout phenomenon, captivating the hearts of many in the country.
The Emergence of Monkey-Type Men
The term “monkey-type man” has recently gained traction on mainland Chinese social media, coined to describe men who possess a distinct blend of physical attributes and charming personalities.
Inspired by male celebrities with fit physiques and expressive, almost mischievous eyes resembling those of monkeys, this archetype has resonated strongly with the younger generation.
Celebrities like actor Wu Lei, actor and singer Wang Hedi, and talk show performer Fu Hang are often cited as prime examples of monkey-type men, their appeal extending beyond mere physical appearance.
What sets monkey-type men apart is their versatility. While their looks are undeniably attractive, their charm lies in their wit, humor, and approachable demeanor. Unlike traditional masculine stereotypes that emphasize stoic or domineering traits, monkey-type men exude a playfulness and reliability that make them stand out.
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Observers have noted that this persona strikes a balance between lightheartedness and dependability, a combination that appeals to those seeking both excitement and stability in a partner.
A Cultural Shift in Preferences
The rise of monkey-type men reflects broader changes in Chinese society, particularly in how younger generations perceive relationships and masculinity.
As marriage rates in China continue to decline—a 16.6% drop in registered marriages was reported in the first three quarters of 2024 compared to the previous year—the dating culture has become increasingly dynamic.
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This decline in marriage does not signify a lack of interest in romantic relationships; instead, it highlights a shift toward prioritizing personal fulfillment and compatibility.

Traditionally, Chinese society placed significant emphasis on family approval and societal expectations in choosing a partner. However, younger generations are redefining these norms, favoring personal happiness and emotional connections over traditional metrics of success, such as financial stability or family lineage. Monkey-type men, with their playful charm and emotional availability, align perfectly with this evolving mindset.
These changes are also influenced by pop culture and media, where male celebrities embodying the monkey-type persona are frequently celebrated. Their relatable qualities and genuine interactions resonate with audiences, creating a cultural archetype that feels attainable and desirable.
This trend has gained so much traction that it’s being compared to other classifications like “mouse-type men” and “dog-type men,” each representing different personas within the evolving spectrum of masculinity in China.
The Role of Modern Dating Culture
The thriving dating culture in China has been a key driver behind the popularity of monkey-type men. With the advent of social media, dating apps, and matchmaking websites like Jiayuan, individuals have greater opportunities to explore connections and express their preferences. This digital landscape allows people to seek partners who align with their personal values and ideals rather than conforming to traditional expectations.
Interestingly, Chinese companies have also begun to acknowledge the importance of romantic relationships in fostering a well-rounded life. A notable example is the Shenzhen-based tech company Insta360, which introduced a campaign offering cash incentives to employees for going on dates.
This initiative not only seeks to boost workplace happiness but also reflects a growing recognition of the role that love and companionship play in overall well-being.

In this context, the monkey-type man archetype has emerged as an ideal fit for modern dating preferences. Their humor and wit make them engaging companions, while their reliability ensures they are seen as potential long-term partners. This duality appeals to individuals navigating a dating scene that values authenticity and emotional intelligence as much as physical attraction.
The rise of monkey-type men also signals a shift away from rigid gender roles. As women in China become more independent and career-focused, they seek partners who can match their emotional needs without overshadowing their ambitions.
Monkey-type men, with their balanced personalities and supportive nature, represent a refreshing alternative to traditional masculine ideals that may feel outdated in the context of modern relationships.
A Thriving Market for Love and Connection
Despite declining marriage rates, China’s dating market is far from stagnant. Younger generations are embracing new ways of connecting, from casual dating to long-term partnerships that may not necessarily culminate in marriage. This openness to exploring different forms of relationships has paved the way for trends like the monkey-type man to flourish.

The popularity of this archetype highlights how cultural shifts and personal preferences are reshaping the landscape of love in China. In an era where individuality is celebrated, the appeal of monkey-type men lies in their ability to strike a balance between fun and reliability, reflecting the evolving desires of a generation that values connection and authenticity.
As societal norms continue to evolve, it’s clear that the concept of masculinity in China will remain fluid, adapting to the changing dynamics of relationships and individual aspirations. The monkey-type man is more than just a dating trend; it’s a testament to how culture and personal values intersect in the pursuit of love and companionship.
This new dating archetype, driven by wit, charm, and emotional availability, underscores the importance of finding joy and mutual respect in relationships. As the younger generation continues to embrace these ideals, the rise of monkey-type men serves as a symbol of hope and evolution in China’s dynamic dating scene.
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