India’s luxury hospitality brand, Oberoi Hotels & Resorts, is making its grand debut in London with a new property set to open in the prestigious Mayfair neighborhood. This hotel is poised to become one of London’s premier boutique accommodations, offering Oberoi’s signature high standards of design, service, and attention to detail.
Developed in collaboration with Grosvenor and EIH London Investments Ltd, the project marks Oberoi’s first entry into the UK market and represents a key milestone in the company’s international expansion strategy.
A Landmark Location in Mayfair: South Molton as the New Heart of Luxury
The Oberoi Hotel will be located at 40-46 Brook Street in South Molton, a vibrant area in Mayfair known for its mix of high-end shopping, dining, and historic architecture. This hotel will become part of a larger development led by Grosvenor that promises to transform South Molton into a major destination in London’s West End.
The development spans over 267,000 square feet and includes high-end offices, retail spaces, cafes, and leisure facilities, all centered around a rejuvenated public area. Planning for the restoration of the 33,000-square-foot historic building that will house Oberoi’s hotel was approved in 2022, with the project currently being the West End’s largest mixed-use development.
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As a central feature of this revitalized South Molton area, the Oberoi hotel will be part of a site that serves as a gateway to Mayfair, drawing substantial economic and cultural interest to the neighborhood. The development is expected to create around 1,000 permanent jobs, with an additional 450 jobs and apprenticeships during construction.
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Once completed, South Molton will attract an estimated £6.5 million in annual spending, revitalizing this corner of London with an elegant mix of commerce, community spaces, and leisure facilities.
The Vision Behind Oberoi’s Expansion into London
Oberoi Hotels & Resorts has a longstanding reputation for offering unmatched luxury experiences across Asia, the Middle East, and North Africa, making their London debut an exciting chapter in their international journey.
Arjun Oberoi, Executive Chairman of The Oberoi Group, expressed that London has always been a highly valued market for the brand’s global clientele. Oberoi’s arrival in Mayfair reflects the brand’s dedication to expanding into strategic international locations while preserving its commitment to luxury and excellence.
For Oberoi, the entry into London signifies more than just the addition of a new property; it’s an opportunity to showcase Indian hospitality on a global scale. The new Mayfair location will embody the essence of Oberoi’s distinctive service and commitment to creating intimate, luxurious experiences for each guest.
By partnering with Grosvenor, an esteemed organization involved in urban development and philanthropic initiatives, Oberoi ensures that the hotel aligns with both London’s architectural heritage and modern hospitality trends.
As Rachel Dickie, Executive Director of Investment and Development at Grosvenor, noted, Oberoi’s presence in South Molton signifies a dedication to creating a destination of “international significance,” underlining the hotel’s role as a prestigious anchor in the development project.
What to Expect from The Oberoi, Mayfair: Redefining Boutique Luxury
The Oberoi, Mayfair will offer a blend of exclusivity and personalized luxury, setting a new benchmark for boutique hotels in the heart of London. With Oberoi’s dedication to detail, the hotel is expected to feature elegant interiors inspired by both British and Indian heritage, showcasing Oberoi’s iconic design language.
Known for its architectural sophistication and serene environments, Oberoi’s style will be uniquely tailored to reflect the historic character of Mayfair while adding its own mark on the neighborhood’s rich cultural tapestry.
The hotel’s design will be complemented by world-class amenities that cater to discerning guests. From fine dining options featuring international and Indian cuisine to personalized spa experiences and leisure facilities, Oberoi’s services will be crafted to create an unforgettable stay for every visitor.
For guests seeking privacy and tranquility, the hotel will offer intimate spaces within a bustling part of the city, making it an ideal retreat for both business and leisure travelers.
The presence of the Oberoi brand in Mayfair highlights the growing appeal of luxury hospitality in London, where high-end international brands are increasingly establishing flagship properties. The Oberoi’s foray into London not only enhances the city’s hospitality landscape but also reinforces the longstanding cultural and economic ties between the UK and India.
With a unique blend of exclusivity and personalized service, The Oberoi, Mayfair is set to redefine luxury for guests from around the world.
The project’s scheduled completion by 2027 marks a significant timeline for London’s luxury hotel market, and Oberoi’s partnership with Grosvenor and EIH London Investments Ltd assures that the final outcome will meet the highest standards of luxury and design.
As Vikram Oberoi, Managing Director and CEO of The Oberoi Group, emphasized, The Oberoi, Mayfair, represents a pivotal moment in the brand’s international journey, providing a distinctive, high-quality experience within one of the world’s most iconic neighborhoods.
The arrival of The Oberoi, Mayfair, signifies a milestone in Oberoi Hotels & Resorts’ international journey, blending heritage, luxury, and innovation to offer a unique experience in London’s prestigious Mayfair neighborhood. As the first Oberoi property in the UK, this hotel represents the brand’s commitment to establishing itself as a major player in the global luxury market.
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