The death of José Alberto Suárez has brought renewed attention to the tragic helicopter crash that killed seven people in Kenya on Wednesday, August 19. Suárez, a veteran television executive who spent roughly 25 years working in the TV news industry, was among five Americans killed in the crash. He was 55 years old and had held senior leadership positions at several Telemundo-owned stations across the United States, including stations in Orlando, Tampa and Fort Myers-Naples.
For colleagues who had worked with him throughout his long career, his death represented the loss of not only an experienced media executive but also a mentor and friend who had built strong relationships with journalists, producers and station employees across multiple markets. Suárez had a career that stretched across different parts of the United States and included both newsroom and executive responsibilities.
Before reaching the highest levels of management at Telemundo, he worked directly in newsrooms and served as a news director, gaining experience in the day-to-day operations of television journalism. His career eventually took him into station leadership, where he became responsible not only for news coverage but also for the broader operations, teams and communities served by Spanish-language television stations. His connection to San Antonio was particularly significant. In January 2016, he was named president and general manager of Telemundo 60 KVDA, the Spanish-language television station serving the San Antonio area, a position he held until 2019.
José Alberto Suárez’s Long Career in Television News
José Alberto Suárez was a native of Florida, but his professional career took him far beyond his home state. Over approximately a quarter of a century in television news, he worked in several markets and took on increasingly senior responsibilities within the Telemundo Station Group and NBCUniversal. His career included positions at Telemundo Station Group, NBC6 and Telemundo 51 in Miami, giving him experience in both newsroom operations and station management. Before becoming a senior executive, Suárez developed his career through hands-on news leadership, eventually earning opportunities to oversee stations in different parts of the country.
His early professional connection to Texas came in San Angelo, where he worked as a news director at KACB/NBC 3 from 1998 to 2001. During that period, he was also associated with KDMX-FM/KDCD-FM, where he served as news director from 2000 to 2001, according to information associated with his professional career. These early positions were important steps in a career that would later take him into major Spanish-language television markets. Working as a news director required an understanding of breaking news, newsroom management, editorial decisions and the pressures of delivering accurate information to viewers on a daily basis. Those responsibilities helped establish the foundation for his later executive career.
Suárez eventually moved into leadership positions within Telemundo, becoming president and general manager at several stations. Before his San Antonio appointment, he held senior positions that included leadership at Telemundo 33, Telemundo Fresno, Telemundo Las Vegas and Telemundo Utah. His work across these markets meant that he was responsible for teams operating in different communities, each with its own audience, news priorities and challenges. His career therefore was not limited to one station or one region. Instead, he developed a reputation within the Telemundo Station Group as an executive who could take his experience from one market to another and lead local television operations.
In January 2016, Suárez returned to Texas in a major leadership role when he was appointed president and general manager of Telemundo 60 KVDA in San Antonio. The appointment marked an important chapter in his career because San Antonio was one of the markets where he had previously developed professional experience. He remained in the position from 2016 through 2019. During his time in San Antonio, he became part of the local television news industry and was known to colleagues as an experienced leader with a strong understanding of the responsibilities that came with serving a Spanish-speaking audience.
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His career continued to develop after his time in San Antonio, eventually leading him to executive positions overseeing Telemundo-owned stations in Florida. At the time of his death, he was serving as president and general manager of Telemundo-owned stations in Orlando, Tampa and Fort Myers-Naples. This was a substantial leadership responsibility, placing him at the center of operations for multiple television stations and their teams. His professional journey from newsroom leadership in Texas to senior management of multiple stations demonstrated how far his career had progressed over the course of more than two decades.
What Happened in the Kenya Helicopter Crash?
Suárez was in Kenya when the helicopter carrying him and six other people crashed on Wednesday, August 19. According to the information released following the incident, the helicopter was flying from the Losaiba Conservancy toward the Waso Nyiro area in Samburu County when the crash occurred at approximately 9:13 a.m. All seven people aboard the aircraft, including the pilot and six passengers, were killed. Suárez was one of five Americans among those who died.
The crash happened in a region known for safari tourism and wildlife experiences, and the circumstances surrounding the flight were being investigated by Kenyan aviation authorities. The Kenya Civil Aviation Authority was investigating what caused the helicopter to crash. At the time of the reports identifying Suárez, no definitive explanation for the cause of the accident had been established. Investigators were expected to examine the aircraft, flight information and other evidence as part of the process of determining what happened before the helicopter went down.
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The news of Suárez’s death was particularly significant within NBCUniversal and Telemundo because of the senior position he held within the organization. NBCUniversal News Group President César Conde, NBCUniversal Local President Valari Staab and Telemundo Station Group President José Cancela released a statement expressing their sorrow over his death. They described Suárez as an exceptional colleague and mentor and highlighted his commitment to the teams and communities connected to the stations he led. Their statement also emphasized his energy, humor, warmth and strong sense of purpose.

The response from his colleagues reflected the relationships Suárez had developed during his long career. NBC Nightly News anchor Tom Llamas remembered him as someone who brought joy to the people around him, describing him as a mentor and friend to many. Telemundo and NBC News anchor José Díaz-Balart also paid tribute to Suárez, referring to him as a person with a servant’s heart. Such reactions showed that his influence within the television industry went beyond his official responsibilities as a station executive. People who worked with him remembered his personal qualities as well as his professional accomplishments.
For employees at the stations he managed, the loss was especially significant because Suárez had spent years working with teams and helping guide local television operations. A general manager’s role involves overseeing many aspects of a station, from business operations and personnel to the relationship between the station and the community. Suárez’s career gave him experience in those areas across several markets, meaning that his professional network extended across different states and television organizations.
The crash also highlighted the international nature of the trip that brought Suárez to Kenya. He was away from the United States when the accident occurred, and the circumstances of his death were thousands of miles from the television stations where he had spent much of his career. News of the crash quickly reached his colleagues and the wider Telemundo and NBCUniversal community, prompting tributes from senior executives and prominent journalists who had known him.
How José Alberto Suárez Is Being Remembered
Suárez’s professional history provides a picture of a television executive who spent much of his adult life in the news business. Beginning with newsroom positions and news-director roles, he gradually moved into senior management and eventually became responsible for multiple Telemundo stations. His career reflected the changing demands of television news, where executives must balance journalism, technology, business operations and the needs of local communities while leading large teams.
His time in San Antonio remains an important part of that history. As president and general manager of Telemundo 60 KVDA from 2016 to 2019, he was one of the recognizable leaders within the city’s Spanish-language television industry. His appointment followed years of experience in Texas and other parts of the country. The role placed him in charge of a station serving a major Hispanic audience and allowed him to continue the leadership work he had begun in other Telemundo markets.
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After leaving San Antonio, Suárez continued to rise within Telemundo’s leadership structure. His later responsibility for stations in Orlando, Tampa and Fort Myers-Naples demonstrated the confidence placed in him by the organization. By the time of his death, he had accumulated decades of experience and had worked with people across numerous markets. The tributes from NBCUniversal and Telemundo leaders therefore came from an organization that had known him not simply as an executive but as someone who had been part of its television operations for many years.

The descriptions from his colleagues repeatedly focused on his personality. He was remembered as warm, energetic and humorous, while also being someone who cared deeply about the people who worked with him. Those qualities were highlighted alongside his professional achievements because colleagues viewed his contribution as extending beyond the positions he held. For many people in the television industry, a career is measured not only by titles but also by the relationships built along the way, and the reaction to Suárez’s death made clear that he had developed many meaningful professional relationships.
At 55, Suárez’s death brought an abrupt end to a career that had already spanned approximately 25 years but was still active at the time of the crash. He remained involved in leading Telemundo stations and was traveling internationally when the helicopter accident occurred. His death therefore represented the sudden loss of an executive who was still contributing to the organization and working with teams across several major markets.
The investigation into the Kenya helicopter crash remains central to understanding the circumstances surrounding the deaths. Authorities were examining the accident to determine why the aircraft went down while traveling from the Losaiba Conservancy toward the Waso Nyiro area. Until investigators establish the cause, details about what happened immediately before the crash remain subject to the official investigation.
For the Telemundo and NBCUniversal communities, however, the tragedy has already had a personal impact. José Alberto Suárez is being remembered as a veteran television journalist and executive who worked across multiple cities, helped lead Spanish-language television stations and mentored people throughout his career. His professional journey took him from early newsroom leadership in Texas to major executive positions across the Telemundo Station Group. His final years were spent leading stations in Florida, but his influence extended across the country through the many colleagues and communities he encountered during his career.
The 55-year-old executive’s death in Kenya has consequently become more than a report about an aviation accident. It has also marked the loss of a longtime figure in American television news who spent roughly a quarter-century building a career within the industry. As investigators continue examining the circumstances of the crash that killed all seven people aboard, colleagues, journalists and television professionals continue to remember Suárez for the career he built, the stations he led and the people he mentored throughout his years in broadcasting.